Have you ever thought about how advertising could be a good thing? It could be just me, but the current wrap I feel from pop-culture about advertising and marketing is that it’s an evil corporate infrastructure that certainly couldn’t ever be used by God…
I don’t think that’s true, though! Yes, there are some definite a-moral practices in that industry (and in every industry), but just because you have a degree in marketing doesn’t mean that you’re a servant of satan!
Why am I bringing this to our attention? One of my main ministries here in Ukraine is the Web-Ministry. In a way, you could say that I’m in charge of e-marketing for our church. Another way that you could say that is: my job is to let people know what our church is doing. That’s all marketing is!
This week, we ran an advertisement (shown right) on Facebook to let people know in our city about a baseball league our church put on. And look at the results we got! 8,400 people saw this post! Our Facebook reach (seen below) was almost 15,000 for this week! Almost all of the people that came to baseball practice last wednesday were there because they heard about it on Facebook. It’s proven to be just as effective (and sometimes more than) handing out fliers!
We are gearing up to do another Facebook advertising campaign, which will be much bigger. Please keep praying for our Web Ministry and our church in general. We have a LOT of plans this summer.
P.S. – If you’re a servant-leader at a church and want to talk with me about how to use the internet / Facebook as a tool for the Gospel, I am always ready to give some pointers. You can shoot me an e-mail below: